Luxury Properties
Successfully Marketing Luxury Homes
We know that a Luxury Property is one of your most valuable assets.
Choosing the right real estate professionals with a proven track record of success is paramount to selling your asset as quickly as possible and for the highest possible price.
It is our goal to give you an edge in the Luxury marketplace! We make certain your luxury asset is seen and viewed by the largest number of qualified buyers by strategically marketing and showcasing the property.
Marketing luxury homes requires a different approach than marketing real estate in general. Each home requires an individual and unique approach depending on numerous factors. Many factors will be evaluated and communicated to you after our personal inspection and valuation of the property. Our plans address the following areas:
General Marketing
Our comprehensive plan involves the initial and continual process of making sure that prospective buyers and real estate agents are aware your home is on the market.
Agent Networking
Too many times, this marketing strategy is often over looked in the Luxury Market. Because our agents have maintained a long, cooperative relationship with other Real Estate Professionals that typically represent buyers, we will expose your property utilizing the following avenues:
oN-LINE ADVERTISING
93% of buyers looking to purchase real estate begin on line. Utilizing the latest technology, our extensive presence will showcase your property. Being able to provide professional up to-date information on your property is essential to creating the best opportunity to sell your luxury asset. With this in mind, the following are some of the on-line avenues we may use:
print ADVERTISING
This approach requires an aggressive approach utilizing a combination of local and national advertising. This avenue will also be addressed in our marketing plan for each property. Some of these avenues might include:
proactive followup on all property showings
Each agent will receive a personal phone call to include:
The Contract & Closing
Once you receive an offer on your asset, we will help you evaluate its merits and advise you on all pertinent issues. It is easy to focus on getting the price you want, but the terms of the contract are equally important. We pride ourselves on communicating the strengths and weaknesses of each contract in a manner that is easy to understand.
After the contract is accepted, we continue to represent your interests during the escrow process in the following areas.
